I saw the ads for the free ipad 2 last summer. I already had an iPad 1, so I didn't think the iPad 2 offer was that compelling. Plus we were still locked into an expensive contract with DirecTV
When I heard that Dish was now offering a free ipad mini to new subscribers in January, I was more interested. My children have wanted an iPad for a while and my wife and I thought the iPad mini would be more portable. Since our contracts with DirecTV was up, I figured it was a good time.
The technician came and installed our new hopper and walked us through the new system. All in all, it seems pretty slick. When he gave us the new iPad mini, he told us that we could have received a discount of $25 a month for a year if we had opted out of the deal. $25 x 12 = $300. This is the price of a new iPad mini on apple.com!
In reality, Dish isn't giving you a free iPad mini, they're just financing one for you. I feel like this kind of marketing is sad, but I guess that's what pay television has come to...